An inside look at our thoughts on franchising

Franchisors will need to give up day-to-day control to franchisees, but they can do so without losing control.

Franchising requires franchisors make critical decisions at various junctures. Make sure you choose wisely.

The initial communication with a prospective franchisee will be an important tool to determine whether the prospect is a bona fide franchisee.

Selecting the first few franchisees who will be your brand ambassadors is critical.